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bubbles is a prebiotic soda brand built on a single provocation: why does gut health have to sound like a doctor's appointment? the goal was to build a brand that earns attention through attitude rather than health claims.
the concept lives in the tension between clean-girl minimalism and an irreverent, punchy attitude, visually soft and luxurious, tonally unapologetic.
visually and tonally, the intention was to sit at the intersection of luxury and irreverence, where taking care of yourself is just part of having good taste.
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