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Hapaka is a digital wellness platform offering live online sessions focused on physical, emotional, mental and spiritual wellbeing.
Through expert-led content and community-driven experiences, the brand has built an engaged audience of 85K+ followers on Instagram.
my role
Freelance Social Media Designer · 2023 – 2025
ART DIRECTION
Defined the visual direction of posts and campaigns, including layout, mood and aesthetic.
Generated creative concepts for campaigns
and video content.
Designed static posts and produced reels aligned with brand objectives.
Drafted captions and video scripts to support content performance and brand voice.
reels examples
summer campaign
18.3k views | 80k reach
informative reel
10k views | 34k reach
anniversary celebration
39k views | 168k reach
winter campaign
7k views | 21k reach
Designed landing pages consistent with the brand's visual identity.
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