Oona is a minimal and modern plant-based milk brand designed to reflect simplicity, sustainability and clarity. Stripping away the clutter often found in the dairy alternative market, Oona embraces a minimalist visual language to reflect the purity and simplicity of its ingredients. The playful tagline contrasts gently with the understated aesthetic, creating a brand voice that is both grounded and approachable. Designed for conscious consumers, Oona aims to stand out not by shouting louder, but by speaking clearer.