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Runity, my 2019 graduation project, is a service design concept that gamifies running in local neighborhoods, developed through extensive research, surveys, and a focus on gamification.

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1

Progressing via leveling up, acquiring status, challenging others and power inthe game motivates players.

2

Making new friends in the game and forming new relationships composes socializing. Social element in games denotes an interaction between real and virtual social networks, further blurring the boundaries between these networks.

3

Involvement in the game is denoted by discovery, ie, exploring the game and “hidden” game content.

IN THE MAKING OF A SOCIALIZING GAME

Prepared a questionaire and made a survey
250 youngsters at the ages of 15-25 attended

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IN THE MAKING OF A RUNNING GAME

Examined the complaints, expectations and motivations of the users on the AppStore

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PERSONAS

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PUT ON YOUR HEADPHONES,

GET READY TO RUN WITH BUNCH OF FUN THEMES AND TAKE YOUR PLACE ON THE LEADERBOARD

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PROFILES, BADGES & FRIENDS

LEADERBOARDS ACCORDING TO THEMES

COLLECTIVE CHALLENGES

DO YOU WANT TO MAKE FRIENDS OR RUN SOLO?

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PICK A THEME AND TIME

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PREPARE YOURSELF

FOR THE INVADERS

& EXERCISES

GET READY TO RECIEVE CHALLENGES FROM YOUR FRIENDS AND NEIGHBOURS

SEE WHERE YOU'RE AT ON THE LEADERBOARDS AND CHALLENGE YOUR FRIENDS

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USER SCENARIO

(from the times I didn't know much about video editing)

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